Casago is continuing its post-Vacasa expansion with a new franchise launch in Coeur d’Alene, Idaho. The company has selected Casago Unwind to manage more than 50 properties previously under Vacasa management.
This marks the latest phase of Casago’s franchise-first rollout strategy, following similar transitions in Big Bear, San Diego, and the Bolivar Peninsula. By replacing centralized oversight with locally owned operations backed by national infrastructure, Casago aims to raise the bar on hospitality, trust, and operational execution.
Casago Unwind is led by local operators Edward and Michele Johnson - Edward is a Coeur d’Alene native, and Michele grew up in nearby Montana, bringing deep ties to the region’s tourism and business community. “They know this market, they care about this community, and they have a vision for raising the bar on vacation rental management,” said Casago CEO Steve Schwab.
Casago Unwind will operate independently in-market, while leveraging Casago’s national support systems, technology stack, and brand equity. The team is also in talks to retain several members of Vacasa’s former local staff to ensure a smooth handoff for both guests and property owners.
“We’re excited to bring a fresh start to vacation rentals in Coeur d’Alene,” said Michele Johnson. “Casago gives us the backing to grow while keeping things personal and local.”
Known for its lakefront views and four-season appeal, Coeur d’Alene is one of the Pacific Northwest’s fastest-growing vacation markets. With this move, Casago strengthens its position in the region while continuing to scale a decentralized model that emphasizes local accountability and hospitality expertise.
The broader strategy is proving resilient. Each new franchise conversion brings boots-on-the-ground leadership and market familiarity to portfolios previously run from afar. This results in better guest experiences, improved owner service, and stronger community relationships.
