Short-term rental bookings are running ahead of last year across every European country, according to a new PriceLabs analysis.
September booked-night growth ranged from 14.1% in Sweden to 46.8% in Finland. Six of the seven countries recorded stronger growth in booked nights for September than in August, suggesting that Europe's summer travel season is extending beyond its traditional peak.
The Nordics Were Already Growing
Denmark, Finland, Norway, and Sweden each recorded double-digit booked-night growth in every month from June through September.
Finland had the sharpest acceleration, moving from 14.8% growth in June to 46.8% in September. Denmark reached 35.1% growth for September, while Norway hit 22.7%.
Sweden was the exception to the acceleration pattern. Its September growth of 14.1% was roughly in line with the increases recorded throughout the summer.
That distinction matters. The Nordic markets did not suddenly improve as travelers shifted away from hotter destinations. They were already growing throughout the summer.
Southern Europe Rebounds Into September
Southern Europe produced a more uneven pattern, but there was no broad collapse in demand.
Italy's booked nights grew between 9.2% and 11.4% from June through August before jumping 28.9% in September. France also remained positive all summer and reached 15.2% growth in September. That follows strong Easter demand across several Southern European destinations earlier this year.
Spain had the clearest reversal. Booked nights fell 4.4% in June and 4.6% in July, then returned to slight growth in August before climbing 18% in September.
Spain's supply was also down around 10% following the introduction of its national registration system. The country has been removing and penalizing unregistered listings, so the change in booked nights can’t be separated entirely from the smaller number of rentals available.
What the September Data Shows
The results support a broader European shoulder season more than a simple shift from Southern to Northern Europe. Nordic markets remained strong, while Italy and France continued growing through the hottest months and Spain recovered late in the summer.
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