Last updated:
January 12, 2026
2
minute read

Direct Booking Push Continues as Simply Owners Integrates with SuperControl

The new integration makes direct bookings easier for British STR owners

Simply Owners, a British website offering over 6,500 vacation rentals with no commissions, has launched a new integration with SuperControl, a UK property management system, to make direct bookings easier for owners. The integration syncs key details like calendars, prices, and property information, which keeps listings up to date on both platforms without manual updates.

This comes as direct bookings continue to grow. Rebecca Ward, CEO of Simply Owners, said “direct bookings are becoming mainstream, and it’s obvious why. With no commission, easy communication and greater control over the guest journey enabling exceptional stays, they’re a win-win.”

The partnership is designed to support small and independent vacation rental businesses. Owners using SuperControl can now reach Simply Owners’ high-intent audience while reducing admin time. The goal is simple, a smoother direct booking process that helps owners keep more revenue and operate with more confidence.

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