Short-term rental bookings for the 2026 FIFA World Cup shot up right after the game schedule was released on December 5th. Cities on the East Coast and in the middle of the country are seeing the biggest increases, while West Coast cities aren't doing as well, according to new research from Key Data.
What the numbers show
Key Data reports that the week of December 1st–7th when the schedules were announced delivered a 29% year-over-year increase in net reservations per property across the 16 host cities, with average daily rates up 25%.
The spike didn't stop after that first week. Across all host cities, nights sold are up 298%, revenue per property is up 533%, ADR is up 63%, and paid occupancy is up 274%.
Which cities are winning, and which cities are lagging behind
The hottest markets include Guadalajara, where bookings are up 1,989%. The Boston area saw bookings jump 1,954%, while Kansas City rose 1,127%. The Philadelphia area is up 743%, and the Atlanta area increased 513%. Kansas City also shows a 167% jump in ADR for the event period.
West Coast markets are notably weaker. Greater Los Angeles shows a 10% decline in reservations per property. Vancouver is down 11%, and San Francisco is flat, though all three are still seeing some revenue growth tied to higher nightly rates.
The reason appears to be the game schedule. West Coast cities won't host any of the biggest games. No semifinals or finals happen there, and only Los Angeles gets one quarterfinal game. Meanwhile, East Coast and Central cities hold most knockout games and high-profile teams.
Local reporting highlights city-specific growth
Local coverage reveals additional pricing data in addition to Key Data’s broader booking trends.
A KSHB report in Kansas City found that the June 16th Argentina match pushed occupancy from 3% last year to 33% today across Airbnb, Vrbo, and Booking, with average nightly rates climbing from $190 to $435.
Atlanta’s early demand is even more extreme. Urbanize Atlanta reports that nightly rates in some neighborhoods have tripled, and year-over-year demand increases reach 4,700% in Chosewood Park and 2,335% in Buckhead. Some submarkets already show 13% occupancy six months before the tournament.
In Los Angeles, the Los Angeles Times reports that short-term rental rates for the June 12 U.S. match have already risen 56%, from $245 to $382. In Inglewood, more than 70% of listings are booked for opening night, with some hosts asking more than $10,000 for two-night stays.
Early takeaway
Cities hosting major matches, top teams, and knockout rounds are absorbing the bulk of early demand. East Coast and Central markets are accelerating quickly, while West Coast cities are seeing slower activity despite some big price increases. With six months to go, pacing data shows that demand is both real and early, and booking behavior in several major metros is already moving well outside normal patterns.
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