Early booking data shows a sharp revenue lift ahead of Super Bowl 2026, driven mostly by higher nightly rates rather than full occupancy.
The game will be held at Levi’s Stadium, with Super Bowl related events spread across the Bay Area. Markets closest to the stadium, including Santa Clara and San Jose, are pacing to generate nearly 3x the revenue of the same weekend last year, according to Beyond’s data.
In the South Bay, ADRs are up roughly 58%, and occupancy is 70%. The occupancy is much higher than normal, but not quite at sellout levels. This indicates hosts are sticking to higher rates and banking on last minute event demand to reward their confidence.
The location data suggests many Super Bowl travelers are paying a premium to stay close to the stadium. At the same time, spillover demand is benefiting areas farther out, including San Francisco and the East Bay, particularly for larger homes and longer, multi-day stays tied to events beyond the game itself.
Guest booking behavior also differs from the typical market patterns. Lead times for Super Bowl stays average about 30 days, compared to a normal market average closer to 10–12 days. And while lead times are longer, lengths of stay are shorter, with many guests booking 2-3 night trips centered on gameday.
Hotels are pricing slightly below short-term rentals for the same period, averaging about $332 per night. This gap is consistent with past major events, where larger and higher-end short-term rentals tend to outperform, while mid-market inventory faces more price sensitivity.
The early data mirrors a broader trend seen during major sporting events and large-scale concerts: demand locks in earlier, premium listings benefit first, and maximizing revenue requires being strategic about nightly rates.
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