Expedia is ramping up demand for Vrbo hosts with broader global distribution and a new wave of AI-powered tools. The changes are designed to increase visibility for high-performing properties while raising the bar on quality and transparency.
Here are the key updates for Vrbo Hosts:
Expanded Distribution Network
Vrbo listings will now show across Expedia Group’s global ecosystem including 70,000 businesses, 160,000 travel agents, and brand partners like Delta, Alaska Airlines, and Revolut. On Expedia.com, a new toggle feature makes it easier for travelers to compare hotels and vacation rentals. This will give hosts access to demand channels far beyond Vrbo’s core audience.
New Premier Host Requirements Start in 2026
Beginning early 2026, Vrbo’s Premier Host program will shift from host-level status to individual listing-level qualification. To earn the Premier label, listings must maintain:
- A 99% booking acceptance rate
- A 0% host-initiated cancellation rate
- A minimum 4.6 guest review rating
Listings that qualify will get enhanced visibility and stronger branding. The new framework rewards consistent performance, not portfolio size.
Performance Milestones and Coaching Tools
Vrbo is introducing new operational tools to help hosts hit targets:
- A tiered “Performance Milestones” program where hosts can unlock benefits such as search visibility boosts and new trust badges like a “Top 1%” badge.
- A personalized coaching dashboard with insights for operational improvements
Upgrades to Onboarding, Promotions, and Payments
Content management has been rebuilt to support real-time listing edits and faster onboarding. Hosts can now launch early-bird, last-minute, or members-only discounts directly from their property management software.
Vrbo is also piloting a native payment system where it becomes the merchant of record. This simplifies transactions and lets guests use OneKeyCash loyalty rewards to book vacation rentals.
AI Tools Aim to Build Traveler Confidence
Vrbo is doubling down on AI to improve booking conversion:
- Instant summaries of guest reviews
- Automated Q&A responses
- Dynamic highlights that showcase unique features
- A test feature allowing guests to upload photos as part of reviews
These upgrades are designed to help travelers book with confidence and nudge hesitant guests toward conversion.
Bottom Line
Vrbo is moving fast toward a higher-standard, performance-driven marketplace. Hosts who meet the new bar stand to gain broader reach, stronger trust signals, and better positioning in search results. Those who don’t may struggle to compete.
