In the past few weeks, two of the biggest dynamic pricing tools in our industry shipped the same feature: Wheelhouse rolled out its AI connector in late June, and PriceLabs followed last week.
Basically, now you can connect your PriceLabs or Wheelhouse account to your AI chatbot. Once it's connected, the AI can use that account as if it were you. It sees your actual listings, your actual prices, your actual booking history. It can pull market data. And with your permission, it can make changes.
I’m sure most people reading this have already used AI as a better version of Google. Ask a question, get an answer, move on… That's the shallow end, what I'm talking about is more of the deep end when it comes to using AI.
The AI isn't giving generic advice from the internet anymore. It's working with your real numbers and it's able to take real actions on your account.
Here’s a few examples:
Understanding the “why” behind your numbers
Start with one underperforming property and just ask questions: "How’s my listing doing compared to similar rentals nearby?" Then, "is my whole market down this year, or just me?" Then, "which weekends am I priced above the competition?"
Each of those answers used to take time to track down. Now it's one 5 minute conversation. The AI does the hard work and connects the dots as you go, and you walk away with a better understanding of what’s actually driving your revenue.
Time-consuming tasks, done in minutes
Ask the AI for a monthly revenue review of every listing you own, with a to-do list of what to fix to improve the performance of each listing. That's the kind of task most hosts know they should do, but never actually have time for. Now you can get it done in the time it takes to make a cup of coffee.
And the AI is good enough now to actually fix what it finds in the same conversation.
You ask "Why did bookings drop?" → the AI digs in and figures out that your minimum stay is choking demand and you're priced 15% above nearby rentals for the next two weeks → You say "Ok, lower the minimum stay and discount the next two weeks" → The AI actually does it for you.
Connecting it to the rest of your business
This one feels kind of insane the first time you do it. The AI can take data out of your pricing tool and put it to work somewhere else in your business.
For example, you can pull booking revenue from PriceLabs or Wheelhouse and have it fill out your monthly bookkeeping software (or double-check it if you'd rather be safe). It can draft professional reports for property owners, or it can build out a P&L for each property.
Essentially, things like your revenue software and your accounting software can talk to each other now, with the AI as the translator in the middle.
Why this matters
A blind spot with how you’re pricing your listings can cost a ton of money, and most go unnoticed because nobody had time to look. So it's cool that a solo host or a small property manager can get the kind of visibility that used to require hiring a revenue manager.
To be clear, humans are absolutely still required. These AI tools don't replace good judgment, but they do replace the hours of digging to get to the data.
Hopefully, these examples got your wheels turning on how you could use AI to improve your business. It's worthwhile to experiment with these tools now, because hosts that have a grasp on how to do this will have a big edge. All the software in our industry is moving in this direction.
Further reading
