Airbnb will start selling a selection of Tripadvisor's tours, activities, and attractions later this year. The inventory comes from Tripadvisor's experiences business, powered by Viator, which lists more than 425,000 things to do worldwide. Neither company said how many will make it onto Airbnb, and no financial terms were disclosed.
The deal was announced on August 11th, and fills the biggest gap in Airbnb's year-old Experiences relaunch.
Crowd-Pleasers Were the Missing Piece
Airbnb relaunched Experiences in May 2025 and put roughly $200 million behind its new businesses, most of it spent on field teams recruiting hosts and building supply city by city. A year in, the numbers are growing but small. Airbnb added 1,000 experiences in the second quarter and grew supply nearly 80% year over year, yet CEO Brian Chesky described the business as still "a small part" of the company.
When we looked at the first results last August, the relaunch was well-marketed but low-impact, and a year later Airbnb still hasn't shared attach rates or revenue for the business.
In many ways, the partnership makes sense. Airbnb set out to build a catalog of original experiences you couldn't book anywhere else, which gave the Airbnb brand a story. But the tried-and-true inventory travelers search for in every city like museum tickets, food tours, and skip-the-line passes, is what converts during booking. Viator has spent two decades assembling exactly that.
Airbnb Becomes One More Storefront for Viator
For Tripadvisor, this is a familiar play. Experiences brought in $924 million in 2025, up 10%, and represented roughly half the group's revenue and about 30% of its profit. Viator already distributes through Booking.com and Uber, and this spring added Frontier. It also just became the first connected travel experiences app in Google's Gemini.
Airbnb is the newest storefront, not an exclusive one. The tours guests book on Airbnb next year will be sitting on half a dozen other platforms.
Selling Everything Is the New Strategy
This is Airbnb's second supply partnership of the summer. Car rentals through CarTrawler went live in five countries in July. Both deals point the same direction Airbnb sketched on its Q2 earnings call, toward owning more of the travel journey.
There's an AI angle too. As more trips get planned by AI assistants that assemble a whole itinerary, a platform that can't fulfill part of the list risks losing the entire booking to one that can. Airbnb spent a year betting that unique inventory would set Experiences apart, but it looks like the next phase is leaning into something more simple: being able to say yes to nearly everything a traveler asks for.
The first Tripadvisor experiences are expected on Airbnb later in 2026.
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