Short-term rental demand is surging across Europe’s top Christmas market destinations, with all 15 cities analyzed by PriceLabs showing year-over-year growth. Budapest and Frankfurt lead with booked nights up 39% and 35%, followed by Basel (26%), Prague (24%), and Krakow (24%). The data points to a strong holiday season as travelers lock in trips earlier than last year.
Less Supply in Key Markets
Demand is rising at the same time supply is shrinking. 10 of the 15 cities have fewer available short-term rentals than in 2024, driven by stricter local rules and higher operating costs. Strasbourg and Colmar, two of France’s most popular holiday destinations, face the tightest conditions, with December occupancy already at 73% and 70% for the first three weeks of the month. These supply constraints are also pushing prices higher. Strasbourg (€249) and Colmar (€248) now have the highest average daily rates among all markets analyzed, reflecting both limited inventory and strong seasonal demand.
Rates Increase, But Affordability Varies
Across Europe, prices are climbing as demand strengthens. Budapest, Vienna, and Innsbruck have seen the fastest year-over-year rate growth, up 27%, 25%, and 24%. Despite the increase, Budapest still offers the lowest average nightly rate at €81, with Metz (€83) and Krakow (€87) remaining attractive for budget-conscious travelers. On the higher end, Vienna joins Strasbourg and Colmar among the priciest destinations, reflecting their strong seasonal draw and limited availability.
PriceLabs co-founder Richie Khandelwal said travelers are broadening their destination choices, echoing recent summer travel patterns and bringing new economic activity to smaller holiday market towns.
.webp)
